OUR SERVICES
Find prospective customers and generate enquiries for your business.
We work with you to define the audience, the information you need and how enquiries will be delivered and reviewed.
Discuss your requirementsDefine the offer and its audience.
Identify the product or service, who it is intended for and the markets to include. The brief can also set exclusions, such as locations or types of enquiry outside the project scope.
Make the next step clear.
Help prospective customers understand the offer and how to express interest. The information requested should give your business what it needs to respond, without collecting unnecessary personal data.
Agree which enquiries are relevant.
Set the criteria for a relevant enquiry and agree what information should be supplied. Handover arrangements can also cover delivery, duplicates and enquiries outside the agreed scope.
Use feedback to review lead quality.
Review enquiries against the agreed criteria and use feedback from follow-up to inform the project. An enquiry, an accepted lead and a sale are different stages.
QUESTIONS & ANSWERS
Common questions about leads, project scope and fees.
Ask a project questionA lead is a prospective customer identified as potentially interested in an offer. The criteria for a relevant lead and the information supplied are agreed for each project.
Tell us about your offer, intended audience, relevant locations and what you would like prospective customers to do. You can start with an email; a finished campaign plan is not necessary.
Lead volumes, conversion rates and sales are not guaranteed. Any project-specific commitments are set out in the agreement.
Fees, currency, billing and payment terms are agreed for each project.
GET IN TOUCH
A short description of your offer and audience is enough to start.
Discuss your requirements